Do you dread picking up
the phone?
Learn the “primal instinct” reason why cold calling is not working for you – and start killing it. In a day.
NEVER CALL ME AGAIN, MOTHER******. *Click
If you hate cold calling then you’re in good company.
Most salesmen absolutely dread picking up the phone.
They spend hours making calls. At the end of the day, they have been told to screw off in twelve different ways, hung up on a few times, and managed to get through a few calls… that felt like running naked through a minefield.
And probably, they have nothing to show for it.
Day after day, with no results, no performance to speak of… it takes a toll.
But it turns out, there is a very specific reason why things go wrong.
And if you know what it is, then you can handle it… and turn your cold calls from a stressful, anxiety-filled nightmare that gets no result… to a positive (and profitable!) experience for everyone involved.
That’s why, if you are:
A salesperson looking to crush your sales targets, advance your career, and you’re tired of people telling you off on the phone…
A small business owner on the hunt for new customers, but you’re struggling because it seems there are no sales to be made…
A sales manager who wants to find some way to turn your sales force into a group of salespeople worth a damn…
… then you want to keep reading because I’m going to reveal to you the simple reason, rooted inside the most primal part of your brain, why phone sales are crushing your soul.
And I know that sounds like a tall order.
Especially since the internet is full of fluff when it comes to sales. Outdated techniques. Pushy tactics that only work in the movies. Posturing by people who don’t actually cold call for a living…
So let me tell you exactly when and where I stumbled on the key insight that turns sales chumps into sales animals.
It started when I was an account manager at Groupon...
My name is Dominic, and I have been cold calling since I was 17.
And unlike most people, I always enjoyed it… but the lesson that made all the difference came when I started as an account manager at Groupon.
Well, I was there back since the early days of the company, before Forbes called it “the fastest-growing company ever” on their cover. And well before it IPO’d with a market cap of over 12 billion dollars…
In those early days, Groupon was a straight-up “daily deal” kind of website. We were cold calling businesses on a daily basis to convince them to advertise on Groupon.
And man, was it rough.
You see, we were convincing them to offer a discount coupon that, after Groupon’s cut, ended up barely covering their costs.
But in reality, it was a good deal: they were getting lots of free advertising, and they just had to break even with a few customers in exchange.
The problem? We couldn’t even talk to them.
Because as soon as they heard “Groupon”, it was over. They were mentally checked out of the conversation. And once that happens, you’re done.
I know now it was a primal survival instinct kicking in…
It was a barrage of “Not you again, for f*** sake” and “Stop calling me and die”.
All we could do is grind… and grind… and grind…
… call after call after call, in a soul crushing deathmarch dialing hundreds of numbers each day to find something, anything to slap on the deal page before the deadline expired…
Bottom line, we had a good offer, but nobody wanted to listen to it.
They were “not, and never will be, interested in this cr*p, and please die in a fire”.
I knew if we could make them see how good the opportunity was, then they would be in.
But how?
Honestly, it all comes down to what I discovered randomly on a Friday night…
I had my TV on, and a documentary caught my attention.
It was about apes — you know, doing what apes do. Beating their chest, flinging poo, confronting each other, fighting for supremacy… But that’s not what grabbed my interest.
They were saying something about how apes react to perceived danger, and that was when I first discovered…
The Secret of
Primal Instinct Triggers
It’s all about the fight or flight response.
You see, deep inside your brain, in the part of it that deals with the most basic primal instincts (like hunger, anger, fear), is the amygdala.
And the amygdala’s role is, essentially, to help you react quicker than thought when there’s danger around. And since anything unknown and unexpected could be dangerous…
When something unexpected happens, you don’t think.
You just react… by either running away or preparing to fight.
Your emotions get heightened. You’re on edge.
And that’s good. Because when you’re in the jungle and a tiger’s head pops out of a bush… you probably don’t want to stand there debating what to do.
The problem? Your brain doesn’t really know you’re not in the jungle!
And so, when your phone rings… and the stranger on the other side immediately sounds like an annoying telemarketer trying to push you into buying something… something harking back to the time we were wild animals sounds the alarm…
… the fight or flight response get triggered.
Your prospect goes into flight mode, and says it’s a bad time, or just hangs up, or says not interested without even knowing what you’re selling… every word out of your mouth perceived as a bared fang going for his flesh.
Your prospect goes into fight mode, and screams at you, tells you to go f*** yourself… desperately trying to get the threat to back off, to kill or be killed — no if, no buts…
But if you manage to avoid the fight or flight response… then you can have a conversation.
Sidestepping that “defense shield” first thing in the call changes everything.
Once I figured out why prospects react as they do, I knew how to tackle my Groupon problem.
I had to find a way to avoid triggering the amygdala alarm bells… to start a conversation without immediately giving the “vibe” that I was trying to waste their time and pressuring them into getting a bad deal.
And then I could get across that the deal wasn’t bad at all.
Does that sound familiar? Do you ever think:
But my product is great! If only I could get them to listen…
To do that, the key is trust. So I had to find a way to create good rapport with them before they got turned off by their prejudices about the company or my role as a salesperson…
Before their primal instincts mark you as a potential predator lurking in the shadows, ready to pounce…
And that’s why all the outdated approaches you find online don’t work. Most “sales coaches” teach some kind of Boiler Room cold calling style that may make for good television… but in reality, people today are wary of sales calls, instantly perceive them as threatening, and they need to trust you to really listen to what you have to say.
In fact, if you can learn how to avoid triggering the fight or flight response in your sales calls, you will be able to:
- Turn your dreaded sales calls into positive experiences that — even when they don’t lead to a sale — don’t leave you emotionally drained and shell-shocked, because it’s not “a fight to the death”.
- Stop playing the “numbers game”, dialing hundreds of numbers just to get one or two results… and switch instead to a more “sharpshooter” approach.
- Perform at the top level in the single most sought out sales skill, delivering rapid results that utterly eclipse what the average cold caller brings in… while actually hustling less.
And that’s exactly what I did!
It took hundreds of calls to tweak the system, but once I figured out what exactly was happening when they got “triggered” by our name, and managed to bypass the “mental firewall”…
- I started crushing it on the phone, placing first amongst hundred of sales reps month after month, eventually becoming Sales Coach for Europe and then their Sales Training Director.
- Then I moved to a Google-funded startup as Head of Sales.
- Later on, I became responsible for the training of thousands of phone sales people worldwide for Liberty Global, increasing their phone conversions by 750% using the same system (no, that’s not a typo…).
- Seeing how effective my techniques are, I decided to become a full-time cold calling trainer, teaching my way of cold calling to teams in all sorts of industries.
- Since then, I have used these techniques to train sales teams across B2B and B2C industries. From marketing agencies, to car dealerships, stock brokers, web design agencies , and tech companies.
Today you can learn the same techniques I teach in my coaching with my new course:
Crush Cold Calling In One Day:
Become A Phone Sales Machine,
Without Sounding Like
"Another Damn Telemarketer"!
ONLY 197$ $497
(limited offer)
Crush Cold Calling In One Day is an online course I designed to give you everything you need to crush cold calling quickly. No BS, no pointless theory, no antiquated techniques that don’t work, and plenty of real-world scripts you can customize and use today.
With this course you will:
- Learn my system for cold calling that bypasses the primal fight or flight response, builds real trust, and avoids sounding like a generic pushy telemarketer calling to waste their time.
- Get a ton of word-for-word scripts telling you exactly WHAT to say and HOW to say it, ready to be customized for your own industry and offer — and used to excel at cold calling, today.
- Learn how you can dramatically increase the number of calls with decision-makers that actually matter, by knowing exactly how to handle gatekeepers and how to handle objections like a wizzard.
- You will even learn my personal secret to get countless of direct referrals and high converting leads. Even from total strangers!
You can get instant access to the course material and learn how to crush your next cold calling session, today. Lessons are available in video, audio and written format.
"It flat out worked like a charm!"
Here’s what some of the early access students are saying:
Want a sneak peek of the course seven modules?
#1 — The Opener
- The #1 fundamental mistake cold callers make that causes the prospect’s amygdala to light up like a Christmas tree.
- The EXACT opener I use to sidestep the fight-or-flight response, create instant trust, and “clear their mind” so they’re open to talking!
#2 — The Word-for-Word Script
- My prized word-for-word script you can use to get sales meetings in any industry (simply customize it and you’re good to go! I provide plenty of examples).
- A advanced variation of the script to use when you’re trying to make a sale in a difficult, pushy-salesmen-infested industry like insurance or mobile!
#3 — Mastering Objections
- The two types of objections, and how to handle them like a sales ninja — together with how to build your own answers to industry-specific objections.
- My scripts to handle common, staple objections like “I don’t have time” or “I am not interested” (and why that one’s the mother of all objections).
#4 — Get Past Gatekeepers
- How to get past gatekeepers with ease (no theory, no BS, word for word scripts)
- The deceptively simple way to successfully deal with CEO gatekeepers who don’t want to let us speak to the boss — without lying or pushing them into it. They will even make the appointment for you!
#5 — How To Leave Voicemails
- Why most salesmen lose valuable opportunities for meetings when they leave a voicemail, and the right way to approach them instead!
- The simple script to nail your voicemails to decision-makers, so they won’t just put you in the “pushy salesman” bucket forever…
#6 — Rapid Lead Generation and Referrals
- How to identify valuable referral sources, and my tested-and-true strategies and full word-for-word scripts to obtain countless referrals
- My personal, secret strategy to get high converting leads – even from total strangers!
#7 — Warm Cold Calling
- The word-for-word scripts and hacks to massively convert your new leads like a cold calling rockstar – on steroids!
Plus, bonuses to skyrocket your performance
But that’s not everything. I have decided to also throw in everything else I know about becoming great at cold calling to not only create the best cold calling course ever but to make sure you will convert cold calls like a savage.
- A whole mini-course to get rid of cold call anxiety, and approach the phone with confidence — no more dreading it, hating it, procrastinating your day away. You will even get a super easy beginners script that will take the chill out of your first calls.
- All about TONALITY: use these hacks to immediately use the power of your voice as a weapon of mass destruction (delivering your pitch with energy instead of sounding like a vacuum cleaner… droning on and on and on…). Nailing the right tonality is a massive skill to win the attention and interest of people.
- And to end in the best way possible, a bunch of all the best small tips and tricks and hack to fast track your way to the top of your sales chart: grow your skills as fast as humanly possible, and win big.
When joining the course you will also get access to a private members-only Facebook group where you will be able to share your questions and get feedback — both directly from me and from other members. Don’t discount the value of having a community to bounce ideas off to (and find opportunities from)…
Students are crushing it using these techniques
“It’s quite a unique approach but actually made me and some prospects laugh, we actually had fun …during a cold call!”
So, are you ready to start killing it too?
This course distills all I learned about cold calling throughout my 10+ year career since those Groupon days. It is the single most powerful cold calling system on the market — bar none.
Think about a time you had a great sales call with a prospect. They listened, you made your argument, and it turned out, you could help them. It was great for everybody involved… but that was only possible because they did not immediately feel threatened!
Now imagine if it wasn’t random, but you knew exactly how to avoid triggering the primal tripwire that screams “danger”. What results could you get? How many more calls would you close?
How much would that be worth to you, across the length of your career?
You will get:
- The synthesis of the techniques I developed over my career as a cold caller and sales trainer of thousands of salespeople, in international organizations like Groupon, Google-funded startups, and Liberty Global.
- The ability to run cold sales calls that don’t become a nightmare hunting you in your sleep — and instead feel good to make and bring results for your organization.
- The knowledge you can convert more and better leads than 99% of the salespeople out there, with all that it means for your career and financial future.
Get Crush Cold Calling to start saying the right thing to your prospects, instead of triggering their primal survival instinct… starting from your next call batch.
This works for any
industry.
Guaranteed.
If you are thinking “Dom, I’m not sure this will work for my industry, my industry is special because of X, and Y, and Z”…
Let me be frank: you’re wrong, and you’re making excuses to avoid change.
If you sell on the phone, this is for you.
I believe that deeply enough that I’m ready to make you this 30 Days, 100% money-back guarantee. You go through the course, adapt my scripts (and if you think you can’t, I’ll help you myself), and test them on your next batch of cold calls.
And if you apply the contents of this course and get no improvement in your results, I will personally refund every dime of your money, and also eat the credit card fees.
I get it, you have questions
(or... objections?)
No. Cold calling isn’t “easy”. It’s hard work.
If you’re reading so deep into this page you know that already.
So no, this course is not a magic pill, and you still need to put in the reps yourself. But if you’re going to work hard, don’t you want to use the right tool?
While it might not be easy, however, it can be simple. Follow the system, get results.
On the other hand, cold calling is definitely easier to handle when every call doesn’t feel like a fight to the death in the jungle… that’s true.
If you actually pick up the phone and call… it will.
Because unlike other cold calling courses, these techniques were developed in the trenches, and I actually use them — every day — to sell all kinds of stuff.
Other people use them to sell all kinds of stuff. I have used these techniques to train salespeople from marketing agencies, car dealerships, stock brokers, web design agencies , tech companies, and more.
It’s worked for them, why not you?
My techniques are based on human psychology and primal instinct triggers, not gimmicks. They are not dependent on what you sell, on who you are, or your personality.
Adapting the script from the course to your own sales needs is extremely easy.
It’s really all about replacing the relevant parts — the structure (which is what does all the work!) remains the same.
You already know the ins and outs of your own offer, so I guarantee you won’t have an issue.
Believe me: you might be worried about it now, but you’ll discover it’s so easy you don’t need any help.
You know what though? No problem.
You will have access to an exclusive facebook group – with 1 on 1 coaching and feedback from me and other members.
No excuses — you either want it enough or not.
The bottom line is: if you are going to cold call, whether at your job or for your business… if you’re going to make twenty, thirty, fifty calls a day… you might as well do them right.
And look, forget about outdated techniques and Boiler Room style “tough guy” calls.
If you really want to learn how to have powerful sales call results, get past gatekeepers, and get meetings with decision-makers… the way is to learn how to avoid triggering the fight or flight response in your prospects. It’s that simple.
The Crush Cold Calling In One Day course is the only training you need (other than good old practice) to get your cold calling skills to world-class.
Are you ready to get your cold calling and career to the next level?
